You’re not bad at writing copy because you’re a bad writer. You’re "bad" at writing copy because you don't know your message yet.
I’d be honored to play a part in helping you define your voice and share the heart of your story.
→ 2 45-minute strategy sessions to get to the heart of your brand. One to brainstorm and walk through a brand questionnaire, and a second one to review your results and create an action plan for implementing your messaging.
→ In-depth competitor and industry research to define your target audience and position your offerings
→ Your story, fully written out (300+ words) to use as-is in your brand, or spark inspiration whenever you write a new piece of content, from social media posts to new webpages.
→ A ~15-page Brand Messaging Guide Google Doc filled with the notes from both of our meetings so you can review, revisit, and get re-inspired whenever you need to.
Next, I'll move the spotlight off of you and onto your 'who'—customers, clients, partners, whatever title you give them. This step will help you define and clarify who you serve because knowing who you're talking to shapes what message you need to share.
It’s time to take your story (along with your newly defined tone of voice, client avatars, and quick-grab phrases from your copy bank) and put them into action! I'll walk you through how to sprinkle your story into all of your copy, from website copy to social media and emails.
In our first call, we'll take stock of who you are today so you can confidently share it with those around you. We'll start with questions like we're meeting up for a quick coffee date, and move into bigger questions that'll point you to a clearer (and successful) future.
I'll compile all of the notes from our call, customer research, and industry trends. I'll write your story, in an authentically-you tone of voice. Before I'm done, I'll also sprinkle in some stats to back up what you say and adds credibility to your pitch.
A BRAND MESSAGE THAT IS UNIQUELY YOURS AND SOUNDS JUST LIKE YOU IN REAL LIFE
CLARITY ON EXACTLY WHO YOU SERVE, THE PAIN POINTS THEY’RE FEELING, AND HOW YOU ARE THE PERFECT PERSON TO HELP THEM
THE RIGHT WORDS (AND A BANK OF QUICK GRAB PHRASES TO PULL FROM) TO CONNECT DEEPLY WITH YOUR CUSTOMERS AND CREATE MEANINGFUL RELATIONSHIPS
AUTHENTIC TAGLINES, POWERFUL HEADLINES, AND COPY THAT WORKS FOR YOUR BUSINESS ACROSS ALL PLATFORMS
CONFIDENCE THAT WHAT YOU’RE SAYING IS WHAT YOUR AUDIENCE NEEDS TO HEAR TO MAKE AN IMPACT (AND YEP, CONVERSIONS TOO!)