Southern Charm Events + Planning

Blog copywriting + SEO strategy

About the Client

Southern Charm Events + Planning is a wedding planning boutique in Virginia, run by Amanda Long, who is dedicated to helping brides feel like classic southern belles on their wedding day.

Scope of Work

+ Keyword research
+ SEO strategy
+ Blog copywriting

About the Project

The problem: Amanda wanted to help brides as they struggled to shift their plans when COVID-19 arrived and started affecting weddings. As the entire wedding industry was learning to shift, pivot, and respond to the pandemic, she needed help reaching her ideal clients.

My approach: I reviewed her services and new package plan for COVID-19 brides. Once I knew what the call-to-action should be for her blogs, I began researching keywords and topics to help her blog posts rank on Google and drive organic traffic. I used this research to write 1-2 blog posts per month, with a focus on the compassion, love, and hope that Amanda lives out on a daily basis.

READY TO TAKE THE NEXT STEP?

LET’S TELL YOUR STORY!

Your story deserves to be heard. Stop juggling alllll the marketing pieces for your business by yourself! Together, let’s create content that stops your ideal customers and moves them into action.

Reply...

@SARAHCATHERINELONG

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