The Summa Collective
About the Client
Kristi and Jolene are the dynamic duo behind The Summa Collective, with over 30 years of combined experience. And these gals aren’t your typical accountants… For them, numbers can actually be fun (who knew???), but what really drives them is helping beauty industry babes! They’ll help beauty industry businesses and entrepreneurs with modern financial services, so those business owners can keep spending their time making the world a more beautiful place.
About the Project
The Problem
The Summa Collective, fresh and ready to take the beauty industry by storm, needed a website to showcase their financial services. They wanted to create an online presence that was as glamorous, exciting, and empowering as the beauty world they serve. They were on the hunt for words that painted a picture of their passion for helping others and their modern approach to financial services.
My Approach
After some keyword research, brainstorming with The Summa Collective’s marketing team, and a tiiiiiny bit of Instagram stalking, I was ready to start writing their website copy.
Given their laser focus on serving the beauty industry, I embraced every opportunity to inject fun, wordplay, and clever puns. Why? Firstly, because who doesn’t love a good play-on-words? But more importantly, to ensure that potential clients could feel the heart, humanity, and passion driving this unique bookkeeping business.
READY TO TAKE THE NEXT STEP?
LET’S TELL YOUR STORY!
Your story deserves to be heard. Let’s work together to find to the heart of your story and write the words your clients need to hear.
