This Season’s Colors is an e-commerce brand that sells nail strips, hair elastics, and felt circles, all with the intention of connecting women, supporting their style, and creating unity in their communities.
+ Keyword research
+ SEO strategy
+ Blog copywriting
+ Pinterest management
+ Pinterest strategy
The problem: This Season’s Colors wanted help living out their brand vision: bringing unity to every community with this season’s colors and next. To accomplish those goals, they wanted to reach more women, grow their audience, engage with their current audience, and ultimately drive sales.
My approach: I reviewed This Season’s Colors brand vision, mission, and values, and then studied their target audience and offerings. Based on their goals, I recommended writing blog posts and sharing blog posts and their products on Pinterest. What was once an inactive profile, their Pinterest profile is increasing in impressions, saves, and website visits daily, helping women get connected to the brand and to other women in their community.
The numbers: After one month, impressions increased by 5k%, Pinterest audience increased by 32k%, and engagements increased by 1786%
Your story deserves to be heard. Stop juggling alllll the marketing pieces for your business by yourself! Together, let’s create content that stops your ideal customers and moves them into action.