I wrote five blog posts in a single day. Yep—five, start to finish. Now, if you’re someone who thinks blogging is officially “over” (like, does anyone even read blogs anymore?) or you don’t spend your days glued to Google Docs for a living, that probably sounds a little wild. But stick with me, because there’s a method behind the madness—and what we’re seeing on the results end is proof that strategic blogging is very much alive and kicking.
So, how did I do it? I’m breaking down what it really takes to produce this much content in a day, the real impact it’s having for my client, and why you—yes, you—can pull this off too.
Your writing day will go so much smoother when you’re actually ready to start. Productive, focused writing doesn’t just happen by accident; it comes down to prep work.
For this specific project, I was writing wedding recaps for a wedding planner. Before my writing day, I made sure she sent me all the rough details and links to the photo galleries for each event. Having this information ready meant I didn’t waste precious focus time hunting down files or sending follow-up emails.
Don’t go into your writing block blind.
The more you can gather outlines, notes, and inspo ahead of time, the easier it is to actually sit down and start writing—no scrambling required.
Let’s not pretend—you’re not writing blog posts just for the sake of it. Every single post should be pulling its weight for your business. Before you jump in, ask yourself: What do I want this one to accomplish?
When I sat down to write for this wedding planner, my goals were to:
Here’s where I lean hard into reality: Squeezing out meaningful writing between snack refills and sibling negotiations is…not it. I picked a day with true, uninterrupted time—no tiny hands tugging my shirt—and protected that time.
Digital distractions? Same rule. My phone was sitting in my bag, on the floor, under my feet, at the coffee shop where I was working. Even a “just checking” scroll was enough to break any spell of focus. So do yourself a favor and defend your writing time. The internet will be there when you’re done—I promise.
Batching works for more than just blog posts though. Read more about content batching here.
Have you ever noticed how much mental energy it takes to switch between different kinds of tasks? Moving from writing website copy to crafting social media captions to answering emails requires a complete mental reset every single time.
Batching similar work lets you stick with one kind of thinking and not lose your flow. Because all the posts were for the same client and followed a familiar format, I could roll from one to the next without losing steam. If you’re batching for different brands or topics, spend a minute regrouping between sessions for a mental reset.
I start with the body of the blog post. This is where I get my hands dirty and dig for the story. I went through the photo galleries and scoured vendor social media accounts to find the unique, human details that brought each wedding to life. For example, I found a story about the bride’s sister rewriting a Hamilton song for her reception toast—a detail that adds so much heart.
I also make practical notes right in the document as I write, like [add photo of coffee cart here]. Yes, really! A coffee cart!! How cute!
Once I’ve got the heart of the post down, I loop back and write the introduction, hooking the reader with what makes this story matter. Finally, I write the conclusion to tie everything together with a neat bow.
As I write, I keep an eye out for keywords my client’s dream couples are searching. Some posts focused on local keywords like “Chicago Wedding Planner,” while others leaned into themes like “Modern Boho Wedding.”
After the draft is complete, I do a final pass to look for internal linking opportunities. Since I knew this client had past posts reviewing venues, I could link to those reviews within the new recaps. Not only does this help future brides find more relevant info, but it also makes search engines happy and connects the dots on your site.
I know what you’re wondering: does all this effort actually move the needle? Here’s the proof.
Since we started this content strategy in January, my client’s website traffic has jumped by 51%—and we’re only in September. More than a third of her website visitors now find her through organic search, which means these blogs are doing so much more than just filling space.
She’s ranking for powerhouse keywords like “wedding planner near me,” “wedding planner in Chicago,” and even “Chicago event planner.” Want the cherry on top? For five of the venues she’s planned weddings at, she’s now in the top five search results.
This strategy isn’t just helping her connect with more dream clients. It’s genuinely transforming her business.
Blogging really is for everyone! Get a more detailed breakdown in my post Why Your Business Needs a Blog.
When we’re starting, I’ll dump my notes and audience details in, then ask, “What questions do you have?” or “What themes do you notice?” The best ideas for reframing or adding value have come from prompts like that.
AI’s great for taking a pile of raw notes and organizing them into a coherent outline to get you started.
That’s it: a little ahead-of-time prep, intentional time, and a focus on what serves your people best. You don’t have to write five blogs in a day. (But if you do, text me and we’ll celebrate). Start with batching one post. Celebrate your progress, whatever it looks like. The best content—the stuff that actually drives results—happens when you care more about connection and clarity than making things perfect.
If your to-do list feels overwhelming or you want to make your blog a real tool for your business, know you’re not alone. I’m rooting for you, and you know where to find me if you need a blog or two (or 5!) written.