You’ve spent a couple of hours working on your blog post.
Catchy headline? Check.
Clever hook? Check.
Clear brand voice? Check.
Content in the middle that informs and excites? Check.
There’s only one thing left… the conclusion. So now, it’s time to bring your blog home! Your conclusion answers the “now what?” or “where do I go from here?” questions that your reader thinks while reading your blog post. The conclusion brings everything full circle.
That’s a big role your conclusion needs to fill.
So no matter how long you’ve been writing for your website’s blog or how well-versed you are in the topics you’re discussing, conclusions can be difficult to write.
How you end your blog post is just as important as the beginning and all the good stuff you’re sharing in the middle!
One great way to end is with a summary. This is a great way to quickly recap the blog post and help people who skim to get the message quickly, too.
Summarizing your post might feel repetitive to you, but reinforcing your ideas in an easy-to-digest way is great for readers. Reinforcing your post’s ideas also helps them stick, so you’re driving your point home!
You may have social media icons on the side or bottom of your blog to make shares easier. But being direct and asking the reader to share your post goes a long way!
You can have a pinnable image for Pinterest or a strong sentence ready to be tweeted right in your post.
We can’t assume that everyone will automatically share something because they liked it. People are much more likely to take action when you ask for it. So ask for those shares!
If your blog post is a tutorial or guide, you can ask people to share their creations online or in your comments section. If you want them to post on social media, give them a hashtag to include so you can see their work!
You can ask people their take on the post or to share their experiences. Maybe a reader found a way to speed up part of the DIY process or ended up changing one of the steps. It’s a great way to encourage engagement with your community and get people talking.
You’ve taken the time to write the blog post, and there’s probably an action you want a reader to take afterward. One way to inspire action is to challenge readers to perform a short-term goal.
Some examples of challenges include:
If you’re an educator, ask your readers to read a book or practice a skill they’re developing.
If you’re a fitness brand, challenge your readers to run for 30 minutes this week
If you’re a social media manager, you may challenge your audience to show up on social media three times this week or challenge them to try the latest trend on Instagram.
Whatever challenge you come up with, make sure it relates to your audience and the content you’ve written.
Follow up the challenge with a way for them to be accountable. Ask them to tell you how it went in the comment section! These comments will lead to good dialogue and give you a chance to support and encourage your readers.
Is your blog post one part of a multiple post series? Great! You can end your blog post by sharing a sneak peek of what’s coming next in that series. You can include the next post’s title and get your readers ready and excited for it to be published.
And here’s a chance for bonus points! Include links to previous articles in that series, so they can easily navigate through the series and read all your awesome blogs.
Whether your reader is learning something you’re an expert at, or you’re sharing your favorite trends, gift guides, and personal stories, you can end your blog post by linking to the best resources on the subject.
Round up your favorite resources – podcasts, books, clothing items, amazon links – and what helped you become an expert in what you’re talking about. Ending your blog post with these resources is a great way to add value to your post!
I’m all about providing value, value, value! That’s how you build trust with your audience and establish your expertise.
When you’ve driven your point home thoroughly enough that your readers want to know more about your blog post topic, share links to other related to your content so they can dig deeper. Most of the time, you want to readers to other articles on your website.
The fact that they’ve clicked on those links means that you’ve done your job: you’ve convinced them of your point, and they trust your judgment in related content.
I see you out there working hard on your products and services! Don’t forget to promote what you do best at the end of your blog post if it’s relevant.
When you write blog posts, you want to write them assuming it’s the first time someone has ever landed on your site. So you’re talking to someone who isn’t familiar with you, your brand, or your crazy-good offering! Include more info about your online course, eBook, fabulous printable, or 1:1 services at the end of your post.
Want to see a promotion of offerings in action? Check it out.
How do you typically end your blog posts? Is this something that you struggle with?