jessica riley events
website copy FOR
Jessica Riley is the kind of wedding planner every couple dreams of finding. Her calm, confident demeanor has a way of putting everyone at ease, and her knack for managing every last detail allows her clients to actually enjoy their big day. Based in Maine, Jessica specializes in creating elevated, unforgettable weddings that feel deeply personal. And when she’s not orchestrating fairytale celebrations, she’s home with her husband and twin kiddos, soaking up all the little everyday moments.
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MY APPROACH
From our very first call, something Jessica said stuck with me. Memories. She talked about creating weddings that weren’t just beautiful, but deeply meaningful. Weddings where family and friends share moments they’ll remember forever. The concept of memories sparked something, and I knew it had to be at the core of her website messaging.
I began with a discovery process to truly understand Jessica’s voice, values, and vision for Jessica Riley Events. It started with a detailed, personalized questionnaire that helped uncover not just what Jessica does, but why she does it.
The central theme became clear: the weddings Jessica plans aren’t just celebrations; they’re gifts of memories that couples and their loved ones will cherish for a lifetime. That emotional pull became the foundation for the entire website.
With that in mind, I crafted copy that felt as warm and reassuring as Jessica herself. Lines like "Your wedding day is a celebration of love, not a to-do list" and “Life is made up of moments, there for a second and gone the next” strike the perfect balance between heartfelt and professional, echoing Jessica’s ability to manage the details while letting her clients soak in the joy of their big day.
The tone was conversational but polished, capturing Jessica’s calm authority. I wanted couples to feel the same sense of relief when reading her website as they would feel after hiring her to plan their wedding.
THE PROBLEm
Like many small business owners, Jessica was juggling all the things. Running a business? Check. Taking care of her twins? Check. Rebranding her entire website and business? Check. The thought of sitting down and staring at a blank page to write website copy was overwhelming—not to mention impractical.
Jessica needed someone who could step in, get her, and translate her vision into words that aligned with the sophistication of new brand.
From the moment I was introduced to Sarah, I knew she was the right person to entrust with the details of my new website. She took the time to get to know me and sent a detailed questionnaire for me to fill out to ensure she would grasp details about me and my wedding planning business.
As a business owner and mom of two, I simply did not have the time to dedicate what was needed to create all the beautiful words that Sarah put together to help my website convey who I am and what I do. Sarah worked quickly and delivered a finished product weeks before I would have been able to do it myself. On top of being efficient, she also nailed it on the first round. A couple quick minor tweaks and it was ready to be sent to the website designer.
I would hire her again and again! She was worth every penny.
she nailed it on the first round
jessica
the results
The newly launched website accomplishes everything Jessica set out to do—it’s elegant, emotional, and instantly communicates who she is and why she’s the perfect partner for couples ready to plan their elevated, unforgettable Maine weddings.
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