MY APPROACH

THE PROBLEm

After years of freelancing, Jordyn had reached a turning point. She was ready to treat her business like a business, and build an intentional brand and online space for it. Despite her years of marketing expertise, she was grappling with a familiar challenge many entrepreneurs face. The work she was doing for others left little room to focus on herself.

Jordyn wanted to feel proud of a brand she had never officially built but had been quietly growing for years. For Jordyn, it was about owning her years of experience, aligning her services with her purpose, and moving forward with clarity, confidence, and intentionality. She wanted a website that captured what her clients feel working with her—supported, empowered, and understood.

The first thing we did was create space. Space to dream big, space for honesty, and even space to unpack some self-doubt. Over several conversations, we didn’t just talk about her services and goals—we explored what lights her up, who her dream clients were, and how she wanted her audience to feel when they interacted with her brand. 

Three words stood out from those conversations that became the anchor for all the copy that followed: connection, clarity, and empowerment.

With those ideas in mind, I started crafting content that felt distinctly Jordyn. Her business is built on relationships, so we prioritized warm, inviting language that felt personal. Lines like “your partner in progress” and “more connection, more clarity, more time for what matters” brought that feeling to life on the page.

Even her calls-to-action emphasized relationships over transactions. Instead of traditional buttons, I wrote conversational CTAs like “Build a Brand That Feels Like You” and “Get My Words Out There!” These small but intentional details created an inviting, human-first experience for every visitor.

For over seven years in marketing, Jordyn had been delivering impactful results without fully celebrating her success. I wanted her website to reflect the depth of her knowledge while still maintaining her signature humility and authenticity. Every word of the copy conveyed confidence while feeling approachable and human. Throughout the site, the message was clear: Jordyn is right there by your side.