Sheridan Paige Photography

Brand Messaging + Website Copywriting

About the Client

Sheridan Paige Photography is run by Sheridan (duh!), a wedding and lifestyle photographer in Buffalo, NY, who helps capture alllll the chapters in your life, so you end up with timeless photos that make these moments truly last forever.

Scope of Work

+ Brand messaging
+ Website copywriting

About the Project

The problem: Sheridan was going through rebranding and a new website design, and wanted fresh new words to go along with the fresh new look she was getting!

My approach: Sheridan and I chatted about who she is, how she works, and who she wants to work with. Based on her style, her goals, and her industry, I developed a personalized brand narrative to lay the foundation for all the copy to go on her website (and other copy projects in the future).

Once we had Sheridan’s brand message, with her heart and compassion for her work woven through, we nailed down taglines, and started tackling the bigger copy projects. I used her clearly defined brand voice—one that’s a blend of professional expertise and warm, heartfelt passion, and fun—to write the copy for her website. Now, she has a website that shows off her personality and connects with brides who want to capture the meaningful and the memorable moments forever.

READY TO TAKE THE NEXT STEP?

LET’S TELL YOUR STORY!

Your story deserves to be heard. Stop juggling alllll the marketing pieces for your business by yourself! Together, let’s create content that stops your ideal customers and moves them into action.

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@SARAHCATHERINELONG

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