Therapeutic Tax Solutions
sales page copy for
Therapeutic Tax Solutions is dedicated to steering dentists and therapists toward financial clarity and zen. Alicia founded the firm because she was the therapist who struggled with financial zen. Once she found the answers she was looking for, she realized she could share them with her fellow business owners!
She had just completed a rebrand and new site launch that showcased their tailored tax and bookkeeping services.
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MY APPROACH
To welcome this new crowd, I wrote a sales page with a warm, conversational tone that mirrored the soothing tone of her existing website copy. By showcasing Alicia’s passion for helping entrepreneurs who cherish family time and the art of outsourcing, we aimed to make genuine connections.
It’s a delicate balance between giving away too much information or not enough. I crafted compelling, concise copy that outlined the services specifically for small business owners and highlighted the benefits of hiring Alicia’s firm.
It’s almost natural (at least for me) to zone out or start stressing when numbers come up. Here, the page wasn’t just about numbers; it was about people—business owners who want to find their financial footing.
The copy was designed to demystify the tax process, breaking down jargon and providing clear, actionable insights. We positioned Therapeutic Tax Solutions as the go-to expert—reliable, knowledgeable, and ready to shoulder the heavy lifting of tax management.
Karima Creative had just finished the branding and new website for Alicia, so her team was ready to build the sales page. I shared the Google doc with all of her copy, and they designed a page that matched the informative but not-overwhelming vibe of the rest of Therapeutic Tax Solution’s website.
THE PROBLEm
Although initially focused on therapists and recently expanding to include dentists, Alicia noticed a growing interest from small business owners seeking tax support. These inquiries revealed a gap: small business owners juggling business, family, and taxes.
With a potential new niche, Alicia needed a webpage that spoke as specifically and intentionally as her existing pages did. It needed to simplify their decision to partner with her—like a digital handshake that said, “Hey, I get it. Let’s figure this out together.”
Sarah was great to work with! The content needed very little editing as she was able to grasp my branding and voice so well in what she created for me. Her processes of onboarding were seamless which is so important and she met all of the deadlines she said she would. I highly recommend Sarah for your copywriting needs! Thanks so much, Sarah! I really enjoyed working with you!
She really listened to what I wanted, took the time to get to know me and my brand, and provided a result that was more than I could have hoped for.
alicia
the results
The new sales page? A hit! My strategic approach rolled out the welcome mat for a broader audience. Plus, it reinforced the brand’s reputation as a trusted ally in the business community.
With Alicia’s guidance, small business owners near and far are now finding their financial zen, one expertly handled tax return at a time.
LET’S TELL YOUR STORY!
Your story deserves to be heard. Let’s work together to find the heart of your story and write the words your clients need to hear.
