MY APPROACH

To welcome this new crowd, I wrote a sales page with a warm, conversational tone that mirrored the soothing tone of her existing website copy. By showcasing Alicia’s passion for helping entrepreneurs who cherish family time and the art of outsourcing, we aimed to make genuine connections. 

It’s a delicate balance between giving away too much information or not enough. I crafted compelling, concise copy that outlined the services specifically for small business owners and highlighted the benefits of hiring Alicia’s firm. 

It’s almost natural (at least for me) to zone out or start stressing when numbers come up. Here, the page wasn’t just about numbers; it was about people—business owners who want to find their financial footing. 

The copy was designed to demystify the tax process, breaking down jargon and providing clear, actionable insights. We positioned Therapeutic Tax Solutions as the go-to expert—reliable, knowledgeable, and ready to shoulder the heavy lifting of tax management.

Karima Creative had just finished the branding and new website for Alicia, so her team was ready to build the sales page. I shared the Google doc with all of her copy, and they designed a page that matched the informative but not-overwhelming vibe of the rest of Therapeutic Tax Solution’s website.

THE PROBLEm

Although initially focused on therapists and recently expanding to include dentists, Alicia noticed a growing interest from small business owners seeking tax support. These inquiries revealed a gap: small business owners juggling business, family, and taxes. 

With a potential new niche, Alicia needed a webpage that spoke as specifically and intentionally as her existing pages did. It needed to simplify their decision to partner with her—like a digital handshake that said, “Hey, I get it. Let’s figure this out together.”